Client

Ziva Derma

Background

Ziva Derma is a well-equipped skin and hair clinic situated in Kannur, Kerala, renowned for providing top-tier treatments administered by highly qualified and experienced doctors. The primary challenge was to raise awareness about their diverse skin and hair treatments within specific localities, all within a condensed three-month timeframe.

Insights

To address this challenge, comprehensive integrated campaigns were developed. These campaigns covered a range of topics, including diseases and treatments, skin and hair care solutions, and specialised promotions tailored to festive occasions.

Solution

A content-centric strategy was devised, placing a strong emphasis on highlighting the benefits of their treatments. Throughout our campaign, we addressed common skin and hair problems and their causes and solutions. Through strategically placed advertisements, awareness was raised and leads were generated, directing traffic to the website and social media profiles. Festive campaigns were also launched to educate individuals on authentic skin treatments such as facials, toning, botox, etc. This helped us to make an impactful shift in focus from traditional beauty salon concepts to more scientific skin treatment options that proved highly effective in the minds of our targeted localities. Additionally, reels were utilised to visually showcase treatment results and methods for various skin and hair concerns. Our content-driven approach, combined with targeted and timely campaigns, proved to be remarkably effective in achieving the desired results within the stipulated three-month period.

Results

• Sales were increased in a 10x manner, standing as a clear indicator of the potentiality of our strategy.
• A substantial reach of 1,242,258 was achieved, demonstrating the campaign's wide audience impact.
• A total of 2,322,725 impressions were generated, signifying significant visibility.
• Notably, 927 leads were successfully created, indicating a high level of interest and potential for conversion.
• Page and profile visits experienced a noteworthy improvement, showcasing an increased online presence.
• A significant increase in likes and follows indicates an expanded social media following and heightened audience engagement.